AccuDirect Response Co.

Information may not be reliable

"After trying several other firms during our 20 years in cataloging, we are delighted with the service, the dedication and the pricing of AccuDirect. The results of their work show on our bottom line."
- Dan McIntyre, McIntyre Direct

"Hitting the mark"
Accurate, sophisticated, and above all, current mailing information results in lower mailing costs. AccuDirect squeezes the utmost efficiency out of your database by ensuring that each record is deliverable, standardized and formatted to postal or web specifications. We prepare your address fields correctly, identify any mail stops, departments, titles and any other specific requirements.

AccuDirect's services don't end with the Post Office drop or email blast. We have the tools to help you analyze and interpret the results of your program, compare them to past programs and plan for future campaigns. This analysis relies on tracking responses from your customers, whether the response is a visit to our website, a BRC sent through the mail, an 800 number call, coupon redemption, store visit or a purchase. Our in-depth analysis provides valuable insights.

- Summarize each response type
- Classify transactions into categories that you'll use, such as buyer, non-buyer, dollar range, frequency, value, lifetime value or any other category that you choose
- Identify source of origin for each customer transaction